In this exercise we asked to look at Karen E. Becker's essay "Photojournalism and the Tabloid Press". An essay contained within the PWDP course reader "the photography reader" edited by Liz Wells.
Basic contention is that
Photography as a part of the world of journalism is
considered by some to be a distraction from the intellectual application of the
serious press and its use is to be limited within the industry. It is thought
that the use of photography (in a trivial sense) is to gain popular appeal
amongst tabloid newspapers which are seen as entertainment.
The
conclusion is that
Photography in the elite press has attained a status of
popular art by the use of well edited photo essays, with high quality imagery.
However within the tabloid press the output is often heavily overworked with
flat composition or haphazard candid shots by impulsive photographers consumed
by events. Tabloid press photography is populist, is a vehicle for the news,
and often supports and contradicts the standards of journalistic practice.
The Conclusion adds to the opening statement ?
Becker uses the conclusion to bring together the researched
elements of the essay to justify her opening statement. Her thesis is that the
tabloid press uses photography in a popular sense rather than through the
intellectual discourse of the elite press. Her conclusion has clearly set out
examples of how she believes this is taking place.
Main
part of the essay
The
early picture press
Becker takes us through the early history of illustrated
publications stating that the earliest illustrated magazines were launched in
the 1840's. They included The Illustrated
London News, L'Illustration and
Harpers Weekly to name a few. Although photography arrived in 1839 the
techniques for reproduction in newsprint had not been invented and the method
of illustration was from wood engravings up until 1873. Artists covered news
events and a team of engravers would work through the night to meet the press
deadline. Photography was being used for image capture although the cameras
“likeness” was considered too stiff and the camera too much of a machine. The
engraver often using a photograph as a referent with a note attached describing
the process as being “from a photograph”. With the invention of the half-tone
process for newsprint the immediacy of the photograph became prominent. Colliers Weekly employed English
photographer James Hare as its primary correspondent during the Spanish
American War (1898) and it was his success together with technical innovation
that promoted growth and the potential for advertising in newspapers and
magazines. Becker does however state with reference to Kahan 1986 and Hassner
1977 that there is little evidence that photography had increased magazine
sales although advertising revenue had increased from 360 million to 542
million dollars during the period from 1890 to 1900. Becker does not state why
the sales increased.
The tabloid = sensationalism=photography
In this section Becker describes a number of
instances where the early tabloid press starts a trend of using photographs to
deliver sensational coverage of news events that were to many outside of the
established ethical practice.
It was in the 1920's when large sensational photographs first appeared featuring violence, sex, etc. which according to press historians in the US was a low point with loose morals and loss of ethical standards that could threaten public and private life with the New York Daily Times being the main culprit. At around this time with increasing sales figures it became clear that a divide existed between the elite and the tabloid press, the tabloids profiting from the trite, superficial and the tawdry through events and personalities. Ever on the lookout for news worthy events the tabloids looked at the world of the judiciary and legal bodies where photography was banned. Examples are given by Becker of a photomontage being made of a semi naked woman in court and the trial of Ruth Snyder in 1928 when a photographer smuggled a camera into the press area and photographed her execution. "DEAD" was the heading over the image in the Daily News extra edition which sold one million copies. Becker quotes William Taft in 1938 who believes that "the free use of photographs in picture newspapers and magazines has in measure defeated their own object, presumably that of disseminating news" His contention is that photographs are glanced at, the journal thumbed through then thrown away and that the pictorial press must address this if they are to command the respect of intelligent people.
It was in the 1920's when large sensational photographs first appeared featuring violence, sex, etc. which according to press historians in the US was a low point with loose morals and loss of ethical standards that could threaten public and private life with the New York Daily Times being the main culprit. At around this time with increasing sales figures it became clear that a divide existed between the elite and the tabloid press, the tabloids profiting from the trite, superficial and the tawdry through events and personalities. Ever on the lookout for news worthy events the tabloids looked at the world of the judiciary and legal bodies where photography was banned. Examples are given by Becker of a photomontage being made of a semi naked woman in court and the trial of Ruth Snyder in 1928 when a photographer smuggled a camera into the press area and photographed her execution. "DEAD" was the heading over the image in the Daily News extra edition which sold one million copies. Becker quotes William Taft in 1938 who believes that "the free use of photographs in picture newspapers and magazines has in measure defeated their own object, presumably that of disseminating news" His contention is that photographs are glanced at, the journal thumbed through then thrown away and that the pictorial press must address this if they are to command the respect of intelligent people.
The daily press 'supplements' the news.
Becker reiterates some of her previous text with a note that
photographs were rare in daily newspapers in Europe and North America up until
1920 with the exception of the tabloid press.
The daily newspapers of the late nineteenth century had begun to print weekly supplements that were illustrated predominantly with photographs and the major New York newspapers all had a Sunday supplement printed on the rotogravure presses and were a response to the popularity of photography. An interesting comment is how the daily editions developed a format for their supplements to insulate them from being downgraded by the photograph.
The daily newspapers of the late nineteenth century had begun to print weekly supplements that were illustrated predominantly with photographs and the major New York newspapers all had a Sunday supplement printed on the rotogravure presses and were a response to the popularity of photography. An interesting comment is how the daily editions developed a format for their supplements to insulate them from being downgraded by the photograph.
The
picture magazines' legacy
Although not a part of the history or study of the tabloid
press Becker takes us through the history of the mass circulation picture
magazine, discussing its photojournalistic discourse through practice and
aesthetic values. Most notable (during the 1930's) they introduced the genre of
the photo essay as a way of documenting both the ordinary and the extraordinary
in the same light. Previous assumptions that 'high' culture was the home of the
aesthetic were now challenged and the photography of these journals was
accepted as popular art and became a subject for museum collections. The status
of photojournalism had reached
unprecedented heights with rising circulation and the acceptance of the mass
produced as popular art meant the photojournalist was considered an artist.
This elevation of the genre had done nothing for the tabloid press whos work
was still considered as 'low' culture.
The
contemporary domain of the tabloid.
This short section looks at the elite and tabloid press,
their 'look' and content and how the overlap is differently presented. The news
stand is a common ground for selling the elite and the tabloid and it is here
that they share a look. The front page in each is almost always a poster like
format with a large photograph, a headline and a single story. The tabloid look
will often be brash with typically a celebrity being revealed with a style
associated with a tabloid. The broad categories for a front page are; ordinary
people in a newsworthy incident, celebrities and an event and it is within the
style of photography used to depict these that one can make an analysis of its
value. The following three sections look at these categories in more detail.
Plain
pictures of ordinary people.
Very plain photographs that present ordinary people. I think
Becker is referring to the working class but she does not elaborate on
'ordinary' only indirectly by reference to living room, taxi driver and woman
losing job discrimination suit. However, Becker is making the point that when
the extraordinary occurs to the ordinary person it is a news story and the type
of photograph presented is often taken in their house, on a sofa or in the
kitchen. People upset or happy by the event looking straight into the camera
have a resonance with the viewer and establishes them as equals, assuming the
viewer is a tabloid reader. These type of photographs dominate although we are
reminded of the I.D photograph, often used when there is tragedy and loss, and
the action image where the ordinary person is involved in an event, thus making
them newsworthy.
Celebrities
The celebrity photograph is often a behind the scenes look
at the ordinariness of these people, often taken in their home, in a manner
that shows them happy and relaxed. Becker assumes that we know the person is
famous, although we need not know who they are, which is a strange assumption.
The view into a famous persons home is seen as a privilege, and again I am
confused by this, as a view into anyone's home is a privalidge. The recognisable photograph is often one of them in
performance as either an actor or sportsman and
places them in context. The tabloid press are interested in the candid
image although it is often less candid than may appear, being semi staged to
give this impression and the hope that they will be seen and photographed. True
candid images are not generally used on the day by the tabloids, this being the
market for the paparazzi who market their work to a wider audience (and income)
in weekly publications. The true candid image is often poor technically, due
its grabbed nature but fulfils the need to have that moment when the
celebrity was off guard. Sekula (1984) states that there is ".....higher
truth of the stolen image". The grabbed candid is used by the tabloids in
the news event.
The news event.
News can be defined in many ways but our general perception
(for national tabloids rather than the regional press which Becker does not mention)
is the core national and international events that receive universal coverage.
Photographs of the event as it happens will have people acting totally unaware
of the photographer, although it is likely the photographer will have a
strategy on how they will cover the event. Candid news photographs will often
have the trait of being less than technically perfect, especially when looking
at events of famine, natural disasters and war. In addition the photographs may
be taken in poor light and bad weather, rendering them grainy and poor focus.
In the tabloid this distinct "look" is part of the tabloid style.
Reframing the picture in words and layout.
Becker starts to bring together the elements of her essay in this section with the explanation of how the text and its relationship to the
image is important especially when in the tabloid press. The text can be
dramatic and often more so than the image, with sensationalism at its core. The
text, often large with punctuation marks consists of one word as a statement of
fact. The I.D. photograph, the source often being the police used in a news
story connotes criminal activity is enhanced by text anchoring the meaning in
an event. Text when used with the ordinary subject tells us of the reality of
what is behind the image and eludes to the truth. Text associated with the
celebrity is of a varied nature and has less of a pattern. The tabloid press
often use text that is a direct quotation and this is seen as having an added
nuance as it becomes a testimony if it is of the person in the image. The
photographer can also become a part of the text, with quotes from them or
description of how they worked under dangerous conditions to bring the images
to the press. This however is at odds with the ideal role of the journalist as
one who is completely detached from the event as the photojournalist becomes
involved. The image we see on the page is not always that seen by the
photographer. The rectangular frame is often changed to suit a page layout,
arrows and circles added, text overlaid and the montage the most extreme of
manipulation. It will after substantial modification no longer be a window
looking out to form a natural representation. Most of these contradict what the
reader will believe as unmediated and as such not a true representation of the
facts. The tabloid press have no regard for the original image (and sometimes
the truth) and persistently overturn this notion.
Conclusion.
Becker believes that "contemporary photojournalism has
attained the status of popular art, outside the margins of the daily
press", with the tabloid press inverting this cultural capital. Becker is
looking for " cleanly edited photo essays" but instead finds
"heavily worked layouts of overlapping headlines". She refers to the
"decisive moment" (I assume as a HCB quote) with its idealised grace
but instead finds flat, ordinary, haphazard and the awkward. The tabloid press
therefore present us with photojournalism that is work of the serious and
emotional while being against all the established standards and practices of the elite
press.
Becker has written a well thought
through and realised essay. Her research backs up her claims and at no point is
she entering into the unsubstantiated. My concern is that her collective use of
the "press" has tried to encompass all daily, weekly and monthly
printed output into one category, referencing the standards of the elite and
the lack of acceptance by the tabloids. Her argument is seen from within the
press industry with its standards but seldom does she refer to the commercial
pressure being exerted on the tabloid press to sell copies and increase revenue
and make a profit for the shareholder. Owners will be influencing the editorial
content to achieve this and that influence is outside of a tabloid versus elite
context and not referred to by Becker. In her defence on this issue it has to
be noted that the essay was published in 1990 and was researched in the 1970's. Twenty four years separates Becker's essay and contemporary thinking/practices and this has resulted in my analysis being aligned to a contemporary
view of the tabloid press.